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Marketing Tips for Small Businesses

Effective marketing for your small business is vital if you want to attract new customers, maintain existing relationships, and re-attract previous buyers.

The kind of marketing you use will depend on a number of factors, including your budget, available time, audience, and the items or services you’re selling. Sometimes you’ll need to experiment a little to find what works best for you.

Fortunately, there are lots of different options out there, and my guides offer helpful marketing tips for small businesses, micro businesses and sole traders. Some require a small budget, while others are free. All will take time to show their results, so remember to be patient and don’t get downhearted if you don’t see huge changes straight away.

Here are just some of the best ways to market your small business:

Newsletters and Mailing Lists

Building your own mailing list means that you have a collection of customers and potential customers who have already indicated that they’re interested in your product or service. No one can take them away from you or prevent them seeing your newsletters other than you. So newsletters are a powerful way of reaching out directly to an already engaged audience.

Social Media

There are so many social media platforms out there now that you can sometimes become overwhelmed. Remember, though, that it’s better to do one well, than to do all of them badly. Chances are, too, that your ideal client isn’t on all of the platforms anyway, so trying to show up on every single one can be a time-wasting mistake.

Instead, focus on learning the demographics of the platforms, getting to know your own audience, and finding out where your potential customers are. That way, you can focus on the social media platforms that are going to get you the best results.

Read my blogs about social media.

Search Engine Optimisation

Search Engine Optimisation – or SEO – is a huge topic that covers everything from creating content to editing the code that forms the foundations of your website. Fortunately, there’s a lot you can do with SEO that only needs some basic knowledge. Get started now with these .

Content Marketing

Content marketing is the process of creating content focused on your business services or products but without explicitly selling to the viewer. It can take all sorts of forms such as blogs, downloadable PDFs, video, podcasts and social media.

Small Business Marketing Services

If you have the time, many of these tips will help you DIY your small business marketing. But, if you’re short on time or inclination, remember that I can help as much or as little as you need with my virtual assistant marketing support. Simply get in touch to find out more.

If you want to promote your small business, jump into one of the marketing guides below.

30/10/2021
by Kimberley Brough

Misleading Marketing: Why Cute Dogs Won’t Sell Your Product

Once upon a time I was scrolling through Pinterest and I stopped to admire a lovely picture of a very cute dog. Thinking that the link might bring me the joy of even more cute dog pictures, I clicked through to the website, only to

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26/04/2021
by Kimberley Brough

101 Ways to Use Canva

Canva is a great online graphic design platform that allows you to easily make quick, good-looking designs for all sorts of situations. Though perhaps best known for social media posts, it does so much more and you can create anything from your business’s brand to

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03/07/2020
by Kimberley Brough

5 Ways to Learn About Your Customers

#GetToKnowYourCustomersDay takes place on the third Thursday of every quarter, and the next one is happening on the 16th of July 2020. This is a great opportunity to learn more about your customers and clients: what they want, what they need, what they love about your

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07/05/2020
by Kimberley Brough

Survey Results: Older Travellers are Keen to Travel After Lockdown

Silver Travel Advisor, an award-winning reviews website aimed at mature travellers, has released its findings from a survey about the affect of Coronavirus on future travel. Some Figures Surveying over 800 travellers aged 50+, they found that more than half (52%) have not been financially

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26/09/2019
by Kimberley Brough

Inbound Tourism

This week I was lucky enough to attend an excellent workshop given by Visit England about the state of inbound tourism to England and what small and medium businesses can do to market to international travellers. It was a jam-packed session with far too much

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14/07/2019
by Kimberley Brough

The Marketing Power of One-to-One

One-to-one marketing is a powerful tool in a world where everyday consumers are becoming more clued up about marketing tricks and techniques. And if you’re a small business, this is an area where you have a BIG advantage. As a small business, you don’t have

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