Long gone are the days when social media platforms were considered fads or unimportant. Nowadays they’re just as vital to a small business as other digital marketing, branding, and paid advertising. In fact, one social media site – TikTok – was so popular that it outranked Google for traffic at the end of 2021!
A social media site is – quite simply – anywhere people can be social. This can include the big, well-known platforms such as Facebook, TikTok, Instagram, YouTube and Snapchat, as well as less obvious ones such as Reddit, Ning and PicsArt.
Which site you use will depend very much on your audience. Who is your ideal customer? Where do they hang out? Which platform best suits the message you want to get across?
You can, of course, also use multiple sites, but a common problem for small businesses is that they try to use all the platforms. With limited resources, it’s very difficult to do this while still showing up consistently and effectively on all sites. Instead, pick one or two that work best and, as you grow, and if relevant to your particular business, you can look at expanding to new platforms.
Whether you’re after a crash course in a particular social media site, or are looking for an in-depth dive into certain elements, then browse my guides below for lots of help and tips for getting the most out of your social media platforms.
If it all seems a little too much for you to do yourself, then get in touch to ask about my social media marketing services for small businesses. As a virtual assistant, I can offer flexible support that won’t break the bank.
Pinterest is the third biggest social media platform and yet is still underutilised by many businesses. But it can be a hugely useful tool both for marketing, inspiration and organisation.…
Facebook is a fantastic marketing tool, no doubt about it. If you’re posting regularly, engaging with your audience, and providing value, then you’ve already made a good start. If you’re…