A newsletter can be a great way to generate sales and interest. You can reach out directly to people who have either specifically asked to be on your mailing list, or who have already purchased from you. That means that you know they’re already interested in your business and they are therefore more likely to buy, or buy again.
Here are some simple tips for making the most of your newsletter.
Be Consistent
Don’t just get in touch when you have things to sell, or something specific to promote, or when you “get a moment”. Like any kind of marketing, in order to be effective you need to keep reminding people you’re there. That way, when they’re ready to buy, your business is the first that pops into their mind.
It’s much better to send a newsletter regularly but less frequently. If every week is too much for you, try once a month instead.
Be relevant
Why has someone signed up to your newsletter? Do they want to know about new products, do they want to watch your business grow, or do they want to learn something new? Find out what your audience wants from your newsletter and make sure you give it to them.
Once you’ve grown your list beyond a handful of subscribers, you can also think about segmentation. This means splitting your audience into different categories based on things like demographics, purchasing behaviour, and activity – it can help you personalise your mailings to them so that they become more likely to engage.
Don’t constantly SEll
Don’t you just hate it when a business is constantly asking you to buy something from them? Don’t be that guy: make your newsletter about more than selling your product or service. Create something that people want to open and will enjoy reading and the sales will come.
Research
Don’t be afraid to ask your audience what they want. Are they getting what they expected from your newsletter? Do they want something different? Do they have any ideas or suggestions? What is it that they love about your newsletter? This is all information that will help you develop and improve. Send a simple Google Forms or Microsoft Forms survey to your subscribers to find out more.
Offer something exclusive
If people can get all the information they want directly from your website or from your social media platforms, why should they sign up for your newsletter? To draw people in, give them something in their inboxes that they won’t find anywhere else! This doesn’t have to be something that costs the earth: a downloadable cheat sheet, or access to early-bird deals are just two examples of what you could offer.
Automate
A great incentive to get someone to sign up to your newsletter is to offer a free mini email course. You can create these beforehand and set up automation on sites like Mailerlite or Aweber so that anyone signing up will automatically get the emails, in sequence. That way, you’re not worrying about sending everything out to the right person at the right time. Similarly, you can send a welcome email as soon as someone signs up to let them know exactly what they can expect to receive from you.
Keen to set up a newsletter but don’t have the time. The Singing VA can help – just get in touch to find out more about our newsletter management services.
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